THE CURRICULUM
12 modules. One profitable operation.
Work through the modules in order. Watch the lesson, apply the takeaways, then pass the quiz at 100% to unlock module completion and move toward certification.
Your progress0%
01 18 min
Rental Car Business Foundations
The economics of renting a vehicle you own or control.
- How the rental car model actually makes money
- Owner-operator vs. fleet manager vs. host
- Utilization rate: the only metric that matters early
02 22 min
Market Research & Location Strategy
Pick the market before you pick the car.
- Airport vs. suburban vs. delivery-only markets
- Reading local demand with free tools
- Seasonality mapping for your city
03 25 min
Vehicle Acquisition & Financing
Buy the boring car that prints money.
- Cash vs. finance vs. lease-to-rent
- The $/day-to-payment ratio rule
- Auction, dealer, and private-party sourcing
04 20 min
Insurance, Liability & Risk Control
The layer that keeps one bad day from ending the business.
- Personal vs. commercial vs. platform coverage
- Why personal auto policies deny rental claims
- Deductible strategy and reserve funds
05 17 min
Legal Structure, LLC & Compliance
Separate you from the business before the first rental.
- LLC formation and operating agreement basics
- EIN, business banking, and bookkeeping setup
- State rental licensing and tax registration
06 24 min
Pricing, Yield & Utilization
Dynamic pricing turns the same car into a better business.
- Base rate, weekend lift, and event surges
- Length-of-trip discounts that raise total revenue
- Minimum trip rules and gap-day pricing
07 19 min
Listings, Photography & Conversion
Same car, better listing, double the bookings.
- The 10-photo sequence that converts
- Golden-hour shooting on a phone
- Writing descriptions that pre-answer objections
08 23 min
Daily Operations & Turnaround Systems
Systems, not hustle, keep the fleet moving.
- The 30-minute turnaround checklist
- Cleaning, fuel, and key handoff standards
- Delivery vs. self-pickup economics
09 21 min
Customer Screening & Damage Protection
Most losses are prevented at the booking stage.
- Red flags in booking messages
- ID, license, and deposit verification
- Mileage limits and smoking policies
10 26 min
Marketing & Direct Booking Engine
Own your demand instead of renting it.
- Platform vs. direct booking economics
- Local SEO and Google Business Profile
- Short-form video that fills the calendar
11 27 min
Scaling to a Profitable Fleet
Add the second, fifth, and tenth car without breaking.
- When the numbers say add a car
- Financing a fleet without overleveraging
- Hiring your first operations assistant
12 22 min
Automation, Tech Stack & Exit Planning
Build an asset that runs — and can be sold.
- Booking, telematics, and payment tooling
- Automated messaging templates
- Financial dashboards and monthly close