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MODULE 01 · 18 min
Rental Car Business Foundations
The economics of renting a vehicle you own or control.
In this lesson
- How the rental car model actually makes money
- Owner-operator vs. fleet manager vs. host
- Utilization rate: the only metric that matters early
- Your first 90 days roadmap
Operator takeaways
- Target 60%+ utilization before adding a second car
- Gross margin per car should clear $600/month minimum
- Never buy a car you cannot cover for 3 idle months
Module Quiz
Best score: 0% · 100% required to complete1. Which metric best predicts early rental profitability?
2. What cash cushion should you hold per vehicle?