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MODULE 02 · 22 min
Market Research & Location Strategy
Pick the market before you pick the car.
In this lesson
- Airport vs. suburban vs. delivery-only markets
- Reading local demand with free tools
- Seasonality mapping for your city
- Competitor pricing teardown
Operator takeaways
- Demand research comes before any purchase decision
- Airport markets pay more but demand tighter turnarounds
- Track competitor pricing weekly for 4 weeks minimum
Module Quiz
Best score: 0% · 100% required to complete1. What should you do before buying your first rental vehicle?
2. Airport-adjacent markets typically require: