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MODULE 02 · 6 sec preview
The Rental Business Model
Understand how utilization, daily rate, and ownership costs create profit.
LESSON PREVIEW SCRIPT
“Rental profit is not created by owning more cars. It comes from matching the right vehicle to proven demand, keeping it booked at a healthy rate, and controlling every carrying cost. Track available days, rented days, revenue per day, and total monthly cost before making any growth decision.”
In this lesson
- How private rentals generate revenue
- Utilization and revenue-per-available-day
- Fixed costs versus trip-level costs
- Platform, direct, and hybrid rental models
Operator takeaways
- Utilization is rented days divided by available days
- Every idle day still carries cost
- Choose a model that matches your capacity and risk tolerance
Module Quiz
Best score: 0% · 100% required to complete1. Which figure best shows whether a vehicle is being used productively?
2. A vehicle is available 30 days and rented 18. Its utilization is: