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MODULE 06 · 24 min
Pricing, Yield & Utilization
Dynamic pricing turns the same car into a better business.
In this lesson
- Base rate, weekend lift, and event surges
- Length-of-trip discounts that raise total revenue
- Minimum trip rules and gap-day pricing
- Weekly pricing review routine
Operator takeaways
- Discount weekly bookings — idle days cost more than a discount
- Raise rates during local events, not just holidays
- Review and adjust pricing every Sunday
Module Quiz
Best score: 0% · 100% required to complete1. Weekly discounts are worth offering because:
2. Gap-day pricing is used to: